I used several other brand cleaning kits and gave MusicNomad a try after my luthier friend's recommendation.
My previous experience with D brand* products was okay. I still use em for conditioning the rosewood if needed, especially after some time of an unplayed period (I use coated strings for some of my guitars, so even then, I don't end up changing strings that often). They get the job done, but F-One oil really excels at cleaning. Maybe the included textured cloth with the kit has an impact.
After all, I'm pretty much content with the outcome. I must stress how much I enjoyed the brush as well, cuz using "micro fine" cloth doesn't cover where the fret meets the board.